There are 7 keys that will allow you to quickly access new markets within a cultural community.
1. Demographic data
Master the numbers of people, origins, place of birth. It will be important to know the number of residents who makes up your target market. Are they born in Canada or abroad? How many men, women, children, elderly people? What are the trends?
Mastering this data will help you better understand your market.
2. Location
Identify the places where living people that is your target market (areas of concentration, cities, districts). Are there areas with a high concentration of business? Are there community-based organizations, cultural centers or sports?
Identifying these locations will allow you to get in touch with stakeholders in the targeted community with whom you can build relationships and thus better focus your activities to maximize your results.
3. Profile characteristics
Identify the These are the spoken language, occupation, industry, educational attainment, religion, family status, average income, employability rate, and unemployment rate.
This data will help you establish your positioning and pricing strategy.
4. Popular activities
Identify the most popular activities for which potential customers tend to gather - sports, music, festivals, social activities, national or religious holidays.
This data will help you establish your promotional activities and allow you to meet your potential customers where they are.
5. The specialized media
Find out how to join your target market : specialized media (radio, newspapers, television, etc....), events, social media, influencers, event promoters, informal networks.
This data will help you prioritize and better allocate your marketing budget.
6. Your content
Tailor your content for your target market.
The adaptation of content allows you to ease communication and to establish good guides for your potential customers.
7. Relationships
Develop relationships within the target community. For best results let you be accompanied and represented by a firm that has a good reputation.
You'll save a lot of time and your communication will also be easier.
Harry Félix is a multicultural marketing strategist and business development consultant. He is the founder of Metro City Expansion and has been helping drive the growth of international, national, and local businesses since 2012
Together, let's create wealth in our community!