EVENTS AS A PROMOTIONAL STRATEGY
The activation event is a great way to boost sales and achieve your marketing goals.
When executed well, the events are a good platform to create an affinity to your brand and promote your products and services within your target market.
Ces événements sont également utiles pour encourager l’essai du produit via des interactions personnelles. Cependant, la sélection des meilleurs événements peut devenir un défi lorsque les producteurs d’événements et les organisations locales inondent votre boîte de courriel avec des demandes de commandites.
Voici quelques bonnes pratiques concernant la sélection et l’activation d’événements.
Know your marketing budget and stick to it.
Identify events where the majority of the participants are part of your target market.
The event must also be consistent with your brand image. You will then chances of your hand for best results.
Choose event with only a limited number of sponsors.
Cela vous donnera la visibilité appropriée et le meilleur niveau de soutien de la part de l’organisateur. Les événements rassemblant un grand nombre de commanditaires nécessiteront plus d’efforts et de ressources pour attirer les participants à votre kiosque.
Choose events that will allow you to create a memorable experience for the participants.
Ainsi vous aurez la latitude pour organiser des activités telles que tirage au sort, jeux, cadeau à l’achat, essai de produit, distribution de primes, annonces spéciales, etc.
Give priority to events that allow you to easily intercept the participants prior to their entry in the main area of the event.
When the participants are lined up, this is the perfect time to invite them to visit your booth, or to distribute raffle tickets. Create opportunities to interact with the participants.
Working with the producers / organizers of events that have a good track record.
They must have organized several successful events with a good number of participants, and they have the reputation of providing excellent support to sponsors.
If your budget allows it, mix of major events with more than 1,000 participants and small events of approximately 500 participants.
Vous pourrez ainsi vous concentrer davantage sur la visibilité lors de grands événements et donner la priorité aux interactions de qualité lors d’événements plus intimes.
Also, take the time to create a memorable experience for your potential customers. If possible, let you be accompanied by a firm in marketing. Too often I have seen small businesses improvise their participation in events. Remember that it is the awareness of your business that you put in the game with every interaction. Do not miss the opportunity to make an excellent impression.