According to Statistics Canada, nearly 21% of Canadians are immigrants.
The number of new immigrants increases by nearly 400 000 people each year.
To reach these new potential customers, several companies use multicultural marketing.<\/p>\n\n\n\n
What is the multicultural marketing?<\/strong><\/p>\n\n\n\n In markets that include cities, multi-ethnic, such as Montreal, Toronto, Vancouver, New York, Miami, Paris, London and others, the responsible business visionaries already know that their policies should provide for the adaptation of their message to a certain niche of linguistic and cultural, this is what we call the multicultural marketing.<\/p>\n\n\n\n Multicultural Marketing<\/strong><\/p>\n\n\n\n The multicultural marketing is to adapt and localize its content in order to reach the target audience in its own language and its culture.<\/p>\n\n\n\n To put it simply, \"multicultural marketing allows us to essentially use an international development approach within our own borders by interacting with members of various cultural communities''<\/p>\n\n\n\n If you'd like to learn more, I invite you to subscribe to our newsletter, Multicultural Marketing <\/strong>which pursues the following objectives:<\/p>\n\n\n\n \u00b7\u00a0Push your thinking on the subject further<\/p>\n\n\n\n \u00b7 Inspire you to take action<\/p>\n\n\n\n \u00b7Avoid costly mistakes<\/p>\n\n\n\n \u00b7 Conquer new markets<\/p>\n\n\n\n Conquer new markets will depend on your level of knowledge of your product or service and your ability to reach your target market. <\/p>\n\n\n\n For my part, I will strive to bring solutions to alleviate the to propel international,<\/em> within our community and among international and domestic firms.<\/p>\n\n\n\n Harry F\u00e9lix is a multicultural marketing strategist and business development consultant. He is the founder of Metro City Expansion and has been helping drive the growth of international, national, and local businesses since 2012\u00a0<\/p>\n\n\n\n Together, let's create wealth in our community<\/em><\/strong>!<\/em><\/p>","protected":false},"excerpt":{"rendered":" Selon Statistiques Canada pr\u00e8s de 21% des Canadiens sont issues de l\u2019immigration.On estime que le nombre de nouveaux immigrants augmente \u00e0 pr\u00e8s de 400 000 personnes \u00e0 chaque ann\u00e9e. Pour desservir ces nouveaux clients potentiels plusieurs entreprises utilisent le marketing multiculturel. Qu\u2019est-ce que le marketing multiculturel? Dans les march\u00e9s comprenant des villes multi-ethniques tels que Montr\u00e9al,…<\/p>","protected":false},"author":1,"featured_media":11122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/comments?post=11187"}],"version-history":[{"count":2,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11187\/revisions"}],"predecessor-version":[{"id":11287,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11187\/revisions\/11287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/media\/11122"}],"wp:attachment":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/media?parent=11187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/categories?post=11187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/tags?post=11187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}