{"id":11189,"date":"2024-07-20T08:03:17","date_gmt":"2024-07-20T08:03:17","guid":{"rendered":"https:\/\/metrocityexpansion.com\/?p=11189"},"modified":"2024-11-30T17:27:21","modified_gmt":"2024-11-30T17:27:21","slug":"les-evenements-comme-strategie-promotionnelle","status":"publish","type":"post","link":"https:\/\/metrocityexpansion.com\/en\/2024\/07\/20\/les-evenements-comme-strategie-promotionnelle\/","title":{"rendered":"Events as a promotional strategy"},"content":{"rendered":"

EVENTS AS A PROMOTIONAL STRATEGY<\/strong><\/p>\n\n\n\n

The activation event is a great way to boost sales and achieve your marketing goals.<\/p>\n\n\n\n

When executed well, the events are a good platform to create an affinity to your brand and promote your products and services within your target market.<\/p>\n\n\n\n

Ces \u00e9v\u00e9nements sont \u00e9galement utiles pour encourager l\u2019essai du produit via des interactions personnelles. Cependant, la s\u00e9lection des meilleurs \u00e9v\u00e9nements peut devenir un d\u00e9fi lorsque les producteurs d’\u00e9v\u00e9nements et les organisations locales inondent votre bo\u00eete de courriel avec des demandes de commandites. <\/p>\n\n\n\n

Voici quelques bonnes pratiques concernant la s\u00e9lection et l’activation d’\u00e9v\u00e9nements.<\/p>\n\n\n\n

Know your marketing budget and stick to it.<\/strong><\/p>\n\n\n\n

 Identify events where the majority of the participants are part of your target market.<\/p>\n\n\n\n

The event must also be consistent with your brand image. You will then chances of your hand for best results.<\/p>\n\n\n\n

 Choose event with only a limited number of sponsors.<\/strong><\/p>\n\n\n\n

Cela vous donnera la visibilit\u00e9 appropri\u00e9e et le meilleur niveau de soutien de la part de l’organisateur. Les \u00e9v\u00e9nements rassemblant un grand nombre de commanditaires n\u00e9cessiteront plus d’efforts et de ressources pour attirer les participants \u00e0 votre kiosque.<\/p>\n\n\n\n

Choose events that will allow you to create a memorable experience for the participants. <\/strong><\/p>\n\n\n\n

Ainsi vous aurez la latitude pour organiser des activit\u00e9s telles que tirage au sort, jeux, cadeau \u00e0 l’achat, essai de produit, distribution de primes, annonces sp\u00e9ciales, etc.<\/p>\n\n\n\n

Give priority to events that allow you to easily intercept the participants prior to their entry in the main area of the event.<\/strong><\/p>\n\n\n\n

When the participants are lined up, this is the perfect time to invite them to visit your booth, or to distribute raffle tickets. Create opportunities to interact with the participants.<\/p>\n\n\n\n

 Working with the producers \/ organizers of events that have a good track record.<\/strong><\/p>\n\n\n\n

They must have organized several successful events with a good number of participants, and they have the reputation of providing excellent support to sponsors.<\/p>\n\n\n\n

If your budget allows it, mix of major events with more than 1,000 participants and small events of approximately 500 participants.<\/strong><\/p>\n\n\n\n

Vous pourrez ainsi vous concentrer davantage sur la visibilit\u00e9 lors de grands \u00e9v\u00e9nements et donner la priorit\u00e9 aux interactions de qualit\u00e9 lors d’\u00e9v\u00e9nements plus intimes.<\/p>\n\n\n\n

Also, take the time to create a memorable experience for your potential customers. If possible, let you be accompanied by a firm in marketing. Too often I have seen small businesses improvise their participation in events. Remember that it is the awareness of your business that you put in the game with every interaction. Do not miss the opportunity to make an excellent impression.<\/p>","protected":false},"excerpt":{"rendered":"

LES \u00c9V\u00c9NEMENTS COMME STRAT\u00c9GIE PROMOTIONNELLE L\u2019activation d\u2019\u00e9v\u00e9nements est une excellente fa\u00e7on de stimuler les ventes et d\u2019atteindre vos objectifs marketing. Lorsque bien ex\u00e9cut\u00e9s, les \u00e9v\u00e9nements constituent une bonne plate-forme pour cr\u00e9er une affinit\u00e9 \u00e0 votre marque et faire conna\u00eetre vos produits et services au sein de votre march\u00e9 cible. Ces \u00e9v\u00e9nements sont \u00e9galement utiles pour…<\/p>","protected":false},"author":1,"featured_media":11201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/comments?post=11189"}],"version-history":[{"count":2,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11189\/revisions"}],"predecessor-version":[{"id":11283,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/posts\/11189\/revisions\/11283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/media\/11201"}],"wp:attachment":[{"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/media?parent=11189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/categories?post=11189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metrocityexpansion.com\/en\/wp-json\/wp\/v2\/tags?post=11189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}